Defending The Truth In The Era Of Fake News

The Public Sector Digital Marketing Summit, which is taking place in the Mansion House on Thursday 14th June, is set to highlight how public sector organisations can, and should be defending the truth in the era of fake news.

Summit speaker Sharon Campbell of TCD with Joanne Sweeney-Burke, PSDM Summit organiser

The first dedicated digital marketing gathering for public sector professionals in Ireland, it will take a forensic look at how Ireland’s public sector is undergoing a digital transformation with in-house marketing and communication staff embracing social media and digital communications.

Attendees can expect to discover insider tips, key trends, and practical takeaways to help their public sector agency to perform at a higher level in the digital world.

There will be a range of speakers focusing on a variety of social media topics including how to integrate real-time social media into emergency response management, how to counteract fake news, millennial and Gen Z engagement and retention, natural disaster response and how best to encourage staff to embrace social media as part of an overall public sector communications strategy.

Speakers from a broad range of public sector agencies will contribute to the summit including Mesa Police Department in Phoenix, Arizona, UK Met Office, the HSE, An Garda Síochána, Trinity College Dublin, Beaumont Hospital, Irish Rail, Dublin Fire Brigade, EPP Group in the EU Parliament, safefood, Limerick City and County Council, Marine Institute, daa and Google.

The first dedicated marketing event for public sector professionals in Ireland, the summit is being organised by Joanne Sweeney-Burke of Digital Training Institute. Following the publication of her first book on how police forces have embraced social media in 2015, Joanne is currently writing her second book on digital transformation in the public sector.

Speaking on the Public Sector Digital Marketing Summit, she said, “I am very well aware of the remarkable strides being made by the public sector on digital transformation and this event hopes to share this innovation and progress with professionals from across Ireland. There is no doubt that the recession and caps on recruitment have taken a toll on progress, however, right now communications methods are taking a different and more progressive route.”

She continued, “The case studies that will be presented at the Summit will highlight the rewriting of the public sector marketing rule book. We will hear impressive case studies on a range of diverse topics from social recruitment to artificial intelligence and machine learning, using social media in emergency response situations and how first-responders enlist the public’s help for major emergencies.

The Public Sector Digital Marketing Summit has been devised for senior decision makers, managers, marketing, PR, digital, web, social media or communications professionals in the public sector including Government departments, health service, tourism, local authorities, education bodies, policing, political staff, local enterprise offices and non-commercial state agencies.

The one day event on Thursday, June 14th will see leading innovators and public sector marketing professionals and journalists converge for a series of panel debates, practical case studies, and individual keynotes

A digital transformation masterclass on Friday 15th will put those learnings into action

For more information on The Public Sector Digital Marketing Summit and how to book a place, log onto:

Twitter: #PublicSectorDMS


Tickets can be purchased from with early bird rates currently available.

VIP tickets are also available for the Digital Transformation Workshop on Friday, June 15th from 10am to 4.30pm. This exclusive workshop is open to just 30 attendees and will allow you to work directly with Joanne who will review your current digital communications strategy and develop a roadmap for change. The VIP ticket includes entry to the main event on Thursday.